Marketing Specialist

Job title: Marketing Specialist Company: ROYALTEA CANADA Location: Unit 3 – 77 Milliken Blvd, Scarborough, Ontario M1V 2R4 Job Type: Permanent Full-time, 30 hours per week (Day, Morning, Evening) Salary: $38.00 per hour Qualifications & Requirements • Education: College, CEGEP, or university diploma/degree • Experience: 1 year to less than 2 years of professional marketing experience • Technical Skills: Familiarity with social media platforms (Instagram, TikTok, XiaoHongShu), e-commerce platforms (Shopify), basic email marketing tools, and graphic design tools (Canva or Adobe Creative Suite). • Key Attributes: High attention to detail, strong organizational skills, creativity, and a customer-focused mindset. • Languages: Excellent professional written and oral English is required. • Language Asset: Bilingualism in English and Mandarin/Cantonese is highly preferred to effectively communicate with our diverse supplier network and B2B client base. Responsibilities & Tasks • Digital & E-commerce Marketing: Plan, direct, and execute online marketing campaigns and website promotions to drive high-intent business traffic to our Shopify platform. • Content Creation & Copywriting: Gather, research, and prepare marketing materials. Write compelling product copy and website content for new stock arrivals (syrups, toppings, seasonal flavors). • Social Media & Content Creation: Own our social media presence (primarily Instagram, TikTok, and RED). Gather, research, and film high-quality photo/video content featuring our ingredients, drink recipes, and catering setups. • B2B Collateral Design: Assist in the preparation, design, and distribution of physical and digital product brochures, wholesale catalogs, price lists, and email newsletters. • Campaign & Event Coordination: Plan and coordinate special promotional events, sample box distributions, and holiday marketing campaigns. • Market Analysis: Conduct surveys and analyze buying data to understand the shifting preferences of both retail consumers and wholesale cafe owners. • Client Engagement & Database Management: Maintain and manage our digital database and advise wholesale clients on the best promotional strategies to use for our products in their own stores. How to Apply If you have a passion for marketing, e-commerce, and the booming beverage industry, we want to hear from you! Please send your Resume and a Cover Letter directly to hiring@royalteacanada.com Royaltea Canada is an equal opportunity employer. We thank all applicants for their interest, however, only those selected for an interview will be contacted.